Marketing and the Common Good: Essays from Notre Dame on Societal Impact Patrick E Murphy

ISBN: 9780415828833

Published: June 6th 2014

Paperback

352 pages


Description

Marketing and the Common Good: Essays from Notre Dame on Societal Impact  by  Patrick E Murphy

Marketing and the Common Good: Essays from Notre Dame on Societal Impact by Patrick E Murphy
June 6th 2014 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 352 pages | ISBN: 9780415828833 | 3.38 Mb

Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societalMoreMarketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas.Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketings ramifications far beyond simple economic exchange.

It addresses four major topic areas: societal aspects of marketing and consumption- the social and ethical thought- sustainability- and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.



Enter answer





Related Archive Books



Related Books


Comments

Comments for "Marketing and the Common Good: Essays from Notre Dame on Societal Impact":


thesmartestcontract.com

©2008-2015 | DMCA | Contact us