Seizing the White Space: Business Model Innovation for Growth and Renewal Mark W. Johnson

ISBN: 9781422157145

Published: August 20th 2014

ebook

120 pages


Description

Seizing the White Space: Business Model Innovation for Growth and Renewal  by  Mark W. Johnson

Seizing the White Space: Business Model Innovation for Growth and Renewal by Mark W. Johnson
August 20th 2014 | ebook | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 120 pages | ISBN: 9781422157145 | 3.53 Mb

This title presents a practical approach to fuel game changing growth through business model innovation. Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to unlocking that growth. This landmark book describes how companies can achieve transformational growth in new markets Or, simply put, how they can seize the white space.

To step out into the unknown and seize the white space requires a new language - and a framework with which to understand an existing enterprise and the white space it hopes to conquer. This book - from Clay Christensens firm Innosight - is devoted to making game-changing business model innovation a possibility. Leaving the rhetoric to others, it provides the building blocks for creating business model innovation: first, by showing executives how to discover new business models and then by showing them how to bring these innovations to market.

With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their business and achieve fantastic growth. Mark Johnson is cofounder and Chairman of Innosight, an innovation-based consulting and executive-training firm focused on helping companies and institutions innovate for new growth and transformation.



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