Invloed: Theorie en praktijk Robert B. Cialdini

ISBN: 9789057120725

Published:

Paperback

282 pages


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Invloed: Theorie en praktijk  by  Robert B. Cialdini

Invloed: Theorie en praktijk by Robert B. Cialdini
| Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 282 pages | ISBN: 9789057120725 | 4.76 Mb

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say yes to anothers request) and is written in a narrative style combined with scholarly research. Cialdini combinesMoreInfluence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say yes to anothers request) and is written in a narrative style combined with scholarly research.

Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say yes. Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.



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